FORM Expands Lineup with Smart Swim 2 LT: Revolutionizing Swim Coaching
In the world of swimming, innovation is key to enhancing performance and making the sport more accessible. FORM, a leading fitness technology company, has recently unveiled the Smart Swim 2 LT, a groundbreaking addition to their lineup of smart swim goggles. This new entry point into the FORM Swim System promises to revolutionize the way swimmers approach their training, offering a seamless and personalized coaching experience.
A Streamlined Approach to Swim Coaching
The Smart Swim 2 LT is designed to simplify the swim coaching process, making it more approachable for swimmers of all abilities. By removing the friction that often deters swimmers, FORM aims to create a consistent and engaging training environment. Dan Eisenhardt, founder and CEO of FORM, emphasizes the focus on simplicity, stating, 'Smart Swim 2 LT represents the next step in making our smart swim coaching more approachable.'
This new goggle system takes the guesswork out of swimming, providing guided workouts tailored to individual swimming history, goals, and skill levels. Whether you're a beginner or an experienced swimmer, the Smart Swim 2 LT ensures that every swim session is structured and productive.
A Complete Lineup of Smart Goggles
The introduction of Smart Swim 2 LT expands the FORM smart goggles lineup, offering a range of options to cater to different needs. Here's a breakdown of the lineup:
- Smart Swim 2 LT ($149): This entry-level goggle focuses on real-time visibility, guided workouts, and ease of use, providing the core FORM Swim System experience. It's an excellent choice for swimmers seeking a simple yet effective coaching solution.
- Smart Swim 2 ($199): With added features like integrated heart rate monitoring and expanded real-time metrics, this goggle caters to swimmers who want more data-driven insights during their training.
- Smart Swim 2 PRO ($259): Designed for durability and performance, the PRO model features premium materials, including Corning® Gorilla® Glass lenses, ensuring scratch resistance and long-term clarity.
Each goggle in the lineup offers a unique blend of guided workouts, personalized training plans, and real-time coaching insights, allowing swimmers to choose the level of assistance that suits their preferences and goals.
The FORM Swim System: A Connected Experience
FORM's goggles and Premium features work together to create a seamless and connected swim experience. The Smart Swim 2 LT is just the beginning, as it provides full access to HeadCoach™, a personalized AI-powered coach. This coach generates tailored workouts, adapts to individual progress, and delivers in-depth coaching insights directly in the goggles and via the FORM App.
Eisenhardt highlights the affordability of the Smart Swim 2 LT, stating, 'With LT, we’ve delivered an augmented reality coaching goggle for less than the cost of a decent pair of running shoes.' At $149, it offers exceptional value, making advanced coaching accessible to a wider audience.
Availability and What's Included
The Smart Swim 2 LT is now available for purchase on the FORM website and through select retail channels. After an initial one-month trial, users can continue accessing Premium features for $9.99 per month, billed annually. The package includes the goggles, a carrying case, charging cable, and a 5-piece nose bridge set, ensuring a comprehensive and convenient swimming experience.
About FORM: Elevating Athletic Performance
Founded in 2016, FORM is an award-winning fitness technology company based in Vancouver, Canada. Their mission is to provide real-time visual feedback to enhance athletic performance. The Smart Swim Goggles, launched in 2019, have been instrumental in transforming swimming by combining motivating workouts with real-time metrics and technique awareness.
FORM's founder, Dan Eisenhardt, brings a wealth of experience, having swum competitively for 14 years and later transitioning into sports technology entrepreneurship. His previous company, sold to Intel, showcases his expertise in the field.
In conclusion, the introduction of the Smart Swim 2 LT by FORM marks a significant step in making swim coaching more accessible and engaging. With its affordable price point and comprehensive features, it has the potential to revolutionize the way swimmers train, offering a personalized and guided experience that caters to all levels of swimmers.
